Roikhanatul Wardah

Hello, my name is Roikhanatul Wardah, and people call me Hana. I am a person with a growth mindset who enjoys working in a team or independently. I am a decision-maker who appreciates a variety of experiences. I hold a bachelor's degree in economics and business, with a major in accounting. However, I have a passion for the ever-growing, dynamic, and exciting field of digital marketing. To establish a rapport in digital marketing, I enrolled in a 13-week RevoU full-stack digital marketing program, which provided abundant practical experience and lectures from digital marketing professionals. At RevoU, I learned various topics, including marketing analysis, budgeting and allocation, paid ads, organic ads, SEO, SEM, content marketing, and CRM. I had the opportunity to serve as a project manager in group projects, where we ran paid ad campaigns. I learned to work in teams, as well as individually, and multitask. I also focused on optimizing the projects. As a result of optimizing the Google Ads campaign, I decreased the cost per click (CPC) by 76% and increased the click-through rate (CTR) by 111% in just one day. Additionally, with the Meta ads campaign, I managed to increase reach by 10 times and impressions by 12 times. Through learning at RevoU, I am also capable of using Google marketing tools (GA4, GDS, GTM), Meta ads, and sharpening analytical thinking skills, along with strategy skills and decision-making. Currently, I work as a sales support officer managing everything from sales orders, shipment of goods, and technician visits, to billing processes. In this role, I must coordinate with various departments, and I am accustomed to being meticulous, effective, and efficient. I also have to pay attention to deadlines to ensure compliance with customer contracts. And create reports with Google spreadsheets for internal and external stakeholders. With the skills and experiences mentioned, I can be a performance marketer with a comprehensive understanding of the digital landscape and a drive to stay ahead of the curve.