Ting Ting Zhang

Digital marketing professional with more than 10 years of track record in leading successful campaigns to drive MQLs, SQLs, and ROI across a portfolio of online marketing channels with a results-driven and data-driven mentality with a 5-year team leadership position. I have led paid ads campaigns resulting in a 20% increase in new sign-ups, and15% increase in sign-up conversion rates. I have increased organic website traffic by 35% within 7 months through the targeted SEO strategies. Launched email campaign with A/B testing resulting in a 25% increase in open rates and a 15% increase in click-through rates. Optimized landing page and customer journey resulting in a 20% increase in conversion rate. I am experienced in collaborating with cross-functional teams to deliver on time and on-budget projects and initiatives to achieve set KPI and targets.